The 2018 schedule is still under development, but there will definitely be excellent design activities and demos lead by our experienced mentors. There will also be some exciting industry speakers. Below is a general idea of what to expect.
FRIDAY – March 9
5:00pm – Get There
We’ll meet at Sparks Grove, get to know each other and get settled. Take Marta to Buckhead station, or park anywhere you can find parking. Check your email for directions to the free parking lot.
6:00pm – Dinner, “What is Service Design?” by Jonathan Crow, and Theme Reveal
The secret global theme and our own local goals for the Jam are presented. We’ll grab dinner while we hear an overview of the service design process.
7:00pm – Discovery
We’ll discover service needs related to the theme via quick research methods. Ideation in informal groups begins. The more ideas the merrier; there no bad ideas. Small groups (2-3) form along areas of interest to flesh out initial concepts.
8:30pm – First Concept Pitch
We’ll come together for a concept pitching session. Groups share their first ideas in a fun, open and informal way. Some groups might use bodystorming, others might use storyboards or a play dough scene. The sky is the limit! Teams (3+ people) form around favorite focus areas.
9:00pm – Done for the day
Teams create a quick research plan for the morning. Then it’s off to bed. Innovation doesn’t happen without food and sleep!
SATURDAY – March 10
8:30am – Breakfast (provided)
Everybody needs fuel for thinking! Mmmm, I can taste the pastries already.
9:00am – Desk research and multiple concepts
Teams gather their research and flesh out a few exploratory concepts. The goal is to make service prototypes that can be tested with potential users.
10:30am – Service Safari
Teams get outside and experience some services. There are services everywhere, from Marta to Starbucks to reserving a parking meter! After a little exploring, teams share their service concepts with a few people to get initial feedback.
12:30pm – Lunch (provided), “Prototyping Services” by Carol Massa
Hear from Carol Massa, a design strategist at North Highland who has prototyped quite a few services. Oh, and eat good food.
1:30pm – Iterate, Iterate, Iterate
Teams work independently, supported by mentors and jam organizers, to turn their initial research into a refined service concept. Teams apply design-thinking techniques to iterate quickly. More research or observations are performed internally, virtually or through short excursions into the local area as required. Teams develop their service design and prototype it using whatever methods they choose. Demos are provided throughout to help Jammers with the tasks ahead. Snacks will be available throughout.
8:00pm – Dinner on the town (not provided) or go home
Unwind from a full day of service design by going out with fellow Jammers. Dinner is optional (read: not paid for). We’ll likely walk somewhere near the studio and make reservations for a large group. Join if you like, or go home and get some sleep.
SUNDAY – March 11
9:30am – Breakfast (provided)
Get back in the groove with some food. We would do 8:30am, but 9:30am is better for the first day of Daylight Savings Time.
10:00am – Refine Concept and Storytelling
Teams pivot to the pitch and figure out how to share their service with the world. This can be a film of human interaction, photos of a mock-up, a dummy website, or anything else that provides a permanent, publishable record of the ideas and work. Mentors will provide tips and tricks about how to guide audiences from “how it is now” to “how it could be”.
12:00pm – Working Lunch (provided)
It’s crunch time, so grab a sandwich and get back to storytelling.
1pm – Final Concept Pitch
Teams deliver documentation of a working prototype. All deliverables are uploaded and published for the world under Creative Commons licensing to the Global Service Jam website.
2pm – Build your network (then go home)
After the presentations, make sure to share contact info with fellow Jammers to grow your network. Feel free to enjoy a well-earned beverage and browse through the results from other Global Service Jams. Or you can get busy supporting Jam teams in western time zones…
Throughout the Jam – Connect with other Jammers!
Local Jams are in contact globally through social media, wormholes, carrier pigeons or whatever else we set up. Share, exchange, inspire. But remember – it is deeply Cheesy and Uncool to communicate the themes to teams to the West of you. For a level playing field, themes are announced at LOCAL time…